One of the most important things is to make the buyer curious, so a magazine cover should have:
- lot of contrast between colors(not necessarily a lot of colors) to emerge from the book-shield and therefore the competition
- many little captions in order to let the buyer know what the magazine is about and give him just a little taste of the article so that he needs to buy it if he wants to know the all story
- a strong picture
- a good title
- and the price visible because, especially if the magazine is chip, the buyer already knows whether to buy or not
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